Shape and execute the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. Lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. Work closely with teams across Product, Sales, Customer Success, and RevOps to directly influence company growth and market perception.
The Sr. Manager, Competitive & Market Intelligence is responsible for the discovery, consolidation and communication of key trends, opportunities, threats, and implications related to PointClickCare’s Skilled Nursing and Senior Living markets and competitive environment. This individual will leverage knowledge gained to summarize data findings, regularly inform key internal stakeholders of current trends and market activities, and present recommendations to marketing, sales, product management, and senior management to support business and product strategy decisions.
This is a new function within marketing so we need your expertise to help us improve/stand up our systems and processes to deliver more impact. You’ll be focused on leading the second pillar of our Integrated Marketing function: Marketing Strategy & Operations, the engine that keeps our marketing org running smoothly and aligned to business goals. From campaign tooling and project resourcing to workflow design and budgeting, you and our small but mighty team will ensure that projects stay on track, resources are well-utilized, and the org is empowered to deliver great work at scale.
This role involves translating the magic behind LucidLink's tech into compelling narratives that resonate with the end-users who love the speed and the enterprise leaders who value the security and efficiency. You will connect innovative solutions with the people who will benefit most from it by crafting go-to-market strategies for new features, use cases, solutions, and product updates.
We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the newest, fastest growing areas at ServiceNow. The Sr. Product Marketing Manager for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy, including developing persona-based and AI solution messaging, creating sales and marketing content, releasing new products and features, and more.
Assume a pivotal role in shaping product launch strategy and translating customer feedback. Collaborate with product leaders and cross-functional teams to build repeatable product marketing processes that drive adoption and leverage insights for market clarity and revenue growth. Ensure roadmap deliverables are clearly communicated and easy for Go-To-Market teams to adopt, focusing on launching products that meet customer needs.